• From primitive stone tools helping humans escape ignorance, to industrial tools revolutionizing productivity, and intelligent tools reshaping modern life, RIGS deeply recognizes that tools are the cornerstone of extending human capabilities and promoting evolution.

• All product R&D of the brand revolves around "making tools understand humans better and support them more effectively." It rejects inefficiency and redundancy, and through technological innovation, makes tools the "optimal solution" for users to achieve their goals.

Target Audience: Focusing on "Pragmatic Advancers"

RIGS' core user groups are all "pragmatists" who pursue efficiency improvement and capability breakthroughs in work, life, and creation, mainly including three types of people:

• Professional practitioners: Such as engineers, craftsmen, and maintenance technicians. They need high-precision and durable tools to support professional work and achieve technological implementation and project breakthroughs.

• Creative creators: Such as designers, handcraft enthusiasts, and DIY players. They rely on flexible and multi-functional tools to transform creativity into physical entities and break technical barriers in the creation process.

• Quality life pursuers: They pay attention to family operation and life quality, and need convenient and safe tools to solve daily problems, making life scenarios more efficient and high-quality.

Brand Proposition: "Tools That Move Humanity Forward"

This proposition echoes the core direction of "ALL ABOUT TOOLS." It not only conveys RIGS' understanding of the essence of tools—tools are not just "items" but also "driving carriers" for humanity to move forward—but also highlights the brand's mission: through every RIGS tool, to help users make progress in their respective fields, and ultimately converge into a small but firm force promoting social development.

Would you like me to further write a set of RIGS brand's English product introduction templates based on this brand positioning? It can be directly used in scenarios such as overseas e-commerce platforms and international exhibition promotions.